Many businesses are far better at telling you what they offer than understanding what you truly need. That’s why we see listening and asking insightful questions as a core skill—essential to understanding not only what our clients want but also what they truly need. Thoughtful listening and well-informed questions have helped us establish ourselves as authentic and trusted advisers.

Excellence is a non-negotiable requirement in every aspect of our service. To us, excellence goes beyond being the best at what we do; it means ensuring that our clients always receive what is truly best for them. Whether we leverage in-house expertise or collaborate with external specialists, we will always opt for what’s right for the client.

We take pride in the exceptional range and depth of our technical knowledge. However, at Greenfield Consulting, we also offer something even more valuable: practical wisdom. This wisdom has been gained through over four decades of experience working with international families. It’s remarkable how often we rely on lessons learned from other families to expedite practical solutions.

Integrity demands the courage to do what’s right, regardless of external pressures. One of the reasons we have earned the trust of our clients is that moral courage is embedded in our culture. We encourage our staff to speak out, even if they stand alone in their convictions. As outsiders within the organization, we can offer impartial advice that is truly in the best interest of the client.

Our team excels at thinking from the client’s perspective, rather than through the lens of their own expertise. We hire only those who thrive in a team-oriented environment, focused on the client’s needs. Our "one-firm-firm" culture ensures all areas of expertise work together seamlessly to meet our clients’ needs.

We are committed to being leaders in our field, but we approach our work with discretion and efficiency, because confidentiality is paramount. The best and most lasting decisions are generally made by the clients and their families, with advisers who support, inform, and facilitate the process—rather than trying to impose their own views, solutions, or products.